Custom Discounts, AI Automations, and MPA Architecture! What the Wix?? News, Updates, and More... November 2025 Edition
- The Wix Wiz
- 5 hours ago
- 8 min read
Wix Development Just Got More Powerful 🚀
November brings major updates to the Wix ecosystem. We're diving deep into custom discount triggers for e-commerce (showing you how to unlock advanced features that have always been possible), AI automation workflows, and the complete shift to Multi-Page Application architecture that's changing how every Wix site loads. Plus, new APIs for data sharing and critical reminders about the Forum deprecation deadline.
This month's tutorials focus on advanced Wix development techniques, including building quote-based stores, working with rich content programmatically, and setting up custom automation triggers. Whether you're running an online store or building custom Wix apps, these updates will impact your workflow.
What's Inside This Edition
🎬 What's New with The Wix Wiz - Five new Wix tutorials covering custom discount logic, Ricos rich content, n8n AI automations, quote-based ecommerce, and custom automation triggers. Plus, our Black Friday Udemy course sale announcement.
🚀 Wix Platform Updates - MPA architecture rollout details, Forum API deprecation reminder, and the new Data Sharing API for cross-site collections.
💡 What This Means for You - How these Wix updates impact site performance, app development, and ecommerce functionality.
👀 Looking Ahead - Upcoming Wix tutorials and what to expect as MPA becomes standard.
What's Been Happening with The Wix Wiz? 🎥
We've released five in-depth Wix tutorials this month covering the most requested topics from our community. These tutorials focus on advanced Wix customization techniques that give you complete control over your site's functionality.
Black Friday Sale: Ultimate Wix Code Course 🎓💰
Before we dive into this month's tutorials, here's something EXCITING - our comprehensive Wix development course is going on sale for Black Friday! 🎉
The Ultimate Wix Code Course takes you from beginner to full-stack Wix developer with over 20 hours of hands-on lessons. Learn to build dynamic Wix websites with code, create custom forms, work with CMS databases, integrate third-party APIs, and implement advanced backend functionality. The course covers JavaScript for Wix, Velo API, database management, and real-world Wix projects.
Get the Ultimate Wix Code Course on sale and level up your Wix development skills this Black Friday! 🔥
How to Add ANY Discount Logic to Wix eCommerce with Custom Discount Triggers
This Wix e-commerce tutorial shows you how to create custom discount logic beyond the standard options. Learn how to implement discount triggers based on customer behavior, purchase history, time-based promotions, and complex conditional rules.
The tutorial covers setting up custom discount codes, applying automatic discounts at checkout, and creating dynamic pricing strategies for your Wix store. Watch the custom discount tutorial to implement advanced pricing logic in your Wix e-commerce store.
Rich Content in Wix: A FULL Intro to RICOS
Ricos Documents are Wix's standardized format for rich content across Blog, CMS, Events, and other Wix apps. This comprehensive Wix tutorial breaks down the Ricos structure, shows how to work with rich content programmatically, and explains best practices for content management.
You'll learn how to create, edit, and convert Ricos content, understand the JSON structure, and implement rich text features in your Wix projects. Learn Ricos rich content management and master content creation on Wix.
n8n + Wix: Build Powerful AI Automations Without Code
This Wix automation tutorial demonstrates how to connect Wix with n8n to build AI-powered workflows without coding. Learn how to automate form processing, content generation, data synchronization, and customer communication using AI.
The tutorial covers setting up n8n with Wix, creating automation workflows, integrating AI services, and testing your automations. Build AI automations with n8n and Wix to streamline your business processes.
How to Build a Quote-Based eCommerce Store on Wix
Not all products have fixed pricing. This Wix ecommerce tutorial shows how to build a quote-based store for custom services, B2B sales, or high-ticket items requiring personalized pricing.
Learn how to set up quote request forms, manage custom pricing workflows, and create professional quote systems on Wix. Create a quote-based Wix store for businesses that need flexible pricing models.
How to Set Up Custom Automation Triggers in Wix
Custom automation triggers give you precise control over when workflows execute on your Wix site. This Wix automation tutorial covers setting up custom triggers, configuring conditions, and building complex automation sequences.
You'll learn how to trigger automations based on specific user actions, database changes, time conditions, and custom events. Master custom automation triggers to build sophisticated Wix workflows.
Finally - Join us LIVE next week on Wed, Nov. 19th. Bring your questions about Wix, Wix Studio, Velo, JavaScript SDK and more!
What's Been Happening on Wix? 🎉
Wix has rolled out significant platform changes this month, including the major shift to MPA architecture, a critical Forum deprecation deadline reminder, and a new API for sharing data across multiple sites.
MPA Architecture: The Biggest Change to Wix Sites in Years
Wix is transitioning all sites from Single-Page Application (SPA) to Multi-Page Application (MPA) architecture. This fundamental change affects how Wix sites load and navigate, with major implications for performance, SEO, and app development.
Understanding the Architecture Change
Previous SPA Approach: Wix sites loaded as a single HTML file and used JavaScript to swap content during navigation. This avoided full page reloads but created performance bottlenecks and SEO challenges.
New MPA Approach: Each Wix page now loads as a separate HTML document. This enables powerful native browser features that significantly improve site performance and user experience.
Why Wix Switched to MPA Architecture
The MPA architecture leverages modern browser capabilities designed specifically for multi-page navigation:
BFCache (Back/Forward Cache) provides instant, zero-latency navigation when users click back or forward buttons. Pages appear immediately without reloading.
Speculation Rules allow browsers to intelligently pre-fetch content, resulting in near-instant page transitions.
Native Loading Indicators provide reliable, browser-standard loading feedback during page transitions without custom JavaScript.
View Transitions enable smooth, animated transitions between pages using native browser APIs instead of JavaScript-based effects.
Improved CrUX Metrics mean MPA navigations are properly measured in the Chrome User Experience Report, directly impacting SEO rankings. SPA navigations lack this measurement capability.
The result: faster Wix site loading, smoother navigation, better Core Web Vitals scores, and improved search engine rankings. 📈
Critical Breaking Change for Wix Developers ⚠️
Important: Memory storage no longer persists between page navigations in MPA architecture.
If your Wix app or custom code uses memory storage to retain user data, that data will be lost when users navigate to a new page. Each page loads as a fresh HTML document, clearing memory storage.
Solution: Replace memory storage with sessionStorage or localStorage. Both storage methods persist across page navigations in the MPA architecture.
How to Test MPA on Your Wix Site
Test how your Wix site and apps behave with MPA architecture before the full rollout. Add this experiment parameter to your site URL:
?experiments=specs.thunderbolt.forceMpaNavigationExample:
This allows you to identify and fix issues before MPA becomes the default for your site.
Action Items for Wix Developers
Audit your custom code - Replace any memory storage with sessionStorage or localStorage
Test your Wix apps - Use the experiment parameter to verify app functionality with MPA
Update site extensions - Build extensions for MPA architecture now (they remain compatible with SPA sites)
Check integrations - Ensure third-party integrations handle page transitions correctly
Read the complete MPA architecture documentation for technical implementation details and best practices.
While this requires updating existing code, the performance improvements justify the effort. Your Wix sites will load faster, navigate more smoothly, and rank better in search results by leveraging native browser features. 🚀
Forum API Deprecation: Final Reminder
The Wix Forum APIs were officially deprecated on October 15, 2025. This is a critical reminder about the upcoming deletion deadline.
Important Deadline: Wix Forum will be completely discontinued on March 1, 2026. After this date, all forums and their data will be permanently deleted. 🚨
If you're still using Wix Forum, you must migrate your community data before March 1, 2026, to avoid losing content.
Migration Path: Wix recommends transitioning to Wix Groups for managing online communities. The Groups API provides modern functionality for member discussions and community interaction.
Review the Groups API documentation to understand the migration process.
Follow the forum migration guide for step-by-step instructions on moving your forum data to Wix Groups.
We've covered this in previous newsletters, but with only four months until the deletion deadline, now is the time to act if you haven't migrated yet.
Wix x Google Partnership: AI-Powered Virtual Try-On Coming Soon! 🤝
Who wore it better?
Wix announced a really cool partnership with Google to bring advanced AI eCommerce capabilities to millions of merchants around the world. Check out the first capability, Virtual Try-On, powered by Google and now showcased on Wix Stores. Let your shoppers see how they'd look in new styles before buying. Still in testing, but already showing how AI can influence the online shopping experience.
This isn't released yet, but it's a glimpse into where Wix eCommerce is heading. Imagine customers being able to virtually try on clothing, accessories, or eyewear directly from your Wix store before making a purchase. This kind of AI-powered shopping experience could be a game-changer for reducing returns and increasing conversion rates! 🛍️✨
New Release: Data Sharing API
Wix released the Data Sharing API (Version 1.0.303), enabling collection sharing between multiple sites within the same Wix account. This opens up new possibilities for managing data across site networks. 🔗
The API uses a two-sided workflow: create a sharing policy to make a collection shareable, then connect to that policy from other sites in your account to access the shared collection.
Use Cases for Data Sharing:
Multi-site businesses can maintain a single product catalog shared across multiple regional stores.
Agency workflows allow sharing client data, templates, or resources across different project sites.
Membership networks can sync member data between multiple community sites.
Content distribution enables publishing content from a central hub to multiple presentation sites.
The Data Sharing API works with all Wix CMS collections, maintaining data consistency while allowing each site to display and interact with shared data according to its own design and functionality.
Explore the Data Sharing API documentation to implement cross-site collections in your Wix projects.
What This Means for You 💡
For Wix E-commerce Store Owners
The custom discount tutorial and quote-based store setup give you complete control over pricing strategies. You can now implement complex discount logic and flexible pricing models that match your business requirements without platform limitations. 💰
For Wix Automation Users
Combining n8n integration with custom automation triggers unlocks advanced workflow capabilities. Build sophisticated automations that were previously impossible without extensive coding, from AI-powered content processing to complex multi-step business workflows. 🤖
For Content Managers and Wix Developers
The complete Ricos tutorial provides the knowledge needed to work with rich content programmatically. Whether you're building content management tools, automating content creation, or migrating content between systems, you now have the technical foundation. ✍️
For Wix App Developers
The MPA architecture transition is critical for app development. Update your apps now to ensure they work correctly in the new architecture. The performance benefits (instant back/forward navigation, better SEO, faster load times) make this transition worthwhile despite the required code updates. ⚡
For Multi-Site Wix Operations
The Data Sharing API transforms how you manage data across multiple Wix sites. Instead of duplicating collections or using external databases, you can now share Wix CMS collections directly between sites in your account, simplifying data management and ensuring consistency. 🌐
Looking Ahead 👀
Expect more Wix tutorials covering:
Advanced discount strategies combining multiple trigger types and conditions for sophisticated ecommerce pricing.
AI automation workflows integrating various AI services with Wix for content generation, customer service, and business intelligence.
MPA-optimized development best practices for building high-performance Wix apps and extensions.
Rich content automation using Ricos for programmatic content creation and management.
Cross-site data architectures leveraging the Data Sharing API for complex multi-site Wix projects.
The combination of custom logic, AI automation capabilities, improved performance architecture, and cross-site data sharing is opening up new possibilities for what you can build on Wix. 🚀
We're also planning practical business applications of these features. Understanding the technology is important, but knowing how to use it to grow your business or improve client work is where the real value lies.
The Wix platform continues to evolve with more power, flexibility, and capability. Staying current with these changes separates successful Wix creators from those still using outdated techniques.
Remember, every breakthrough automation started with someone asking, "What if I could make this happen automatically?" 💭
Eitan & the Wix Wiz team
It's a wrap! 🎬
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