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Moda Customs

Moda Customs

Revolutionizing Corporate Gifting Through Personalized Storefronts

February 25, 2025

Overview


Moda Customs is a customized gifting platform designed for corporate clients to distribute branded merchandise to their employees. Each participating company has its own branded storefront within the site, offering personalized gift selections tailored to their brand. Employees can easily choose their gifts, enter their details, and even opt to pay for additional items, all through a streamlined and intuitive interface. The platform was built to simplify corporate gifting while maintaining a premium user experience for both employees and administrators.


Key Design Aspects


Branded Company Storefronts

To create a sense of personalization and exclusivity, each company has its dedicated storefront, complete with its branding and logo. Employees only see the products available to their company, ensuring a clutter-free and relevant experience. The layout mirrors a traditional e-commerce store but is tailored for gift selection rather than purchase, making it familiar yet purpose-built.


Dynamic Product Options

When selecting a gift, users can customize product options such as size, color, or style, depending on the merchandise. The interface ensures that these options are easy to select and visible, thereby reducing errors and enhancing user satisfaction.

Before: Corporate gifting required manual coordination between HR departments and gift vendors, often resulting in limited choices and complex distribution processes.

After: Companies can offer their employees a personalized shopping experience with branded storefronts and customizable gift options.


Key Development Features


Company-Specific Product Visibility

Using a custom logic structure, we created a system that filters products based on the user's associated company. This ensures that employees only view gifts designated for them, maintaining data integrity and a focused user experience.


CMS-Backed Gift Tracking

All employee selections—including product choice, customization options, and delivery details—are stored in the Wix CMS. This central database allows Moda Customs administrators to efficiently track gift selections, plan fulfillment, and ensure timely delivery to each company.


Optional Paid Add-On Handling

In cases where employees want more than one gift, the platform includes an option to purchase additional items. The system captures pricing and links it to the employee's order, offering flexibility without complicating the core gift process.

Before: Gift distribution lacked proper tracking systems, making it difficult to manage inventory and fulfill orders efficiently.

After: A comprehensive CMS-backed system provides real-time tracking of all gift selections and delivery details, streamlining the entire fulfillment process.


Solutions Implemented

  1. Multi-Company Architecture

    • Developed a scalable system that supports multiple companies with distinct branding and product catalogs.

    • Each company maintains its own isolated storefront experience while leveraging shared platform infrastructure.

  2. Smart Product Filtering

    • Implemented advanced filtering logic that automatically displays only relevant products based on employee company affiliation.

    • Created a seamless user experience where employees see only their available gift options.

  3. Flexible Payment Integration

    • Built optional paid add-on functionality that allows employees to purchase additional items beyond their allocated gifts.

    • Integrated payment processing while maintaining the simplicity of the core gift selection process.

  4. Comprehensive Admin Dashboard

    • Developed robust backend management tools for tracking all gift selections, customizations, and delivery requirements.

    • Enabled efficient order fulfillment and inventory management through centralized CMS integration.


Conclusion

Moda Customs redefines corporate gifting by combining a personalized storefront experience with powerful backend management tools. With branded product pages, smart filtering, and CMS-powered tracking, the platform delivers a seamless experience for employees and a fully manageable system for the Moda Customs team. The added flexibility of optional paid gifts makes the solution even more dynamic. Built with scalability in mind, this custom solution supports a growing list of companies while keeping gifting operations efficient and delightfully simple.


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