ISI

Overview

ISI Insulating Services, a leading supplier of industrial insulation materials, needed a specialized B2B e-commerce platform that could handle complex business pricing structures and procurement workflows. Unlike typical online stores designed for consumer purchases, they required a system that supported quote-based ordering, personalized pricing for different customer classes, and post-order invoicing - all while maintaining the professional appearance their business clients expected.

Client Challenges

Generic Template Limitations: ISI initially purchased one of our pre-designed product page templates but quickly realized they needed our team's assistance to adjust it to match their brand identity and serve their specific B2B requirements.

Complex Pricing Structure: The company serves various types of business clients—resellers, contractors, and corporate buyers—each requiring different pricing levels and discount structures that standard e-commerce platforms couldn't handle.

B2B Purchasing Workflow Mismatch: Traditional e-commerce checkout flows require immediate payment, but ISI's business model relies on quote-first ordering and post-order invoicing, which doesn't align with standard online shopping experiences.

Confidential Pricing Requirements: Different customer classes need to see only their designated pricing levels, ensuring pricing confidentiality and preventing conflicts between different business relationships.

Administrative Control Needs: The ISI team needed the ability to manage complex discount structures and pricing rules without requiring developer intervention for every change.

Solutions Implemented

1. Custom Brand Integration & Design Enhancement

Template Transformation: ISI initially purchased one of our templates, but we took it as a foundation and completely customized it to reflect their brand identity. We moved far beyond the generic layout to create a truly personalized experience that felt custom-built.

Brand-Specific Design Elements: We worked closely with ISI to adjust typography, color palette, and layout structure to perfectly match their visual identity and professional requirements.

Professional B2B Aesthetic: We refined the overall design to appeal specifically to business customers, ensuring the platform looked professional and trustworthy for industrial procurement needs.

Before: Generic template that didn't reflect ISI's brand or serve B2B requirements. 

After: Fully customized platform that feels like a purpose-built solution for industrial insulation procurement.

2. Advanced Pricing Class System

Dynamic Customer-Specific Pricing: When ISI faced the challenge of serving different customer types with varied pricing needs, we developed a sophisticated pricing model that groups customers into distinct pricing classes, with each class seeing only their designated prices and discounts.

Confidential Pricing Display: We understood ISI's need for pricing confidentiality, so we ensured that each logged-in customer sees only their applicable pricing, maintaining confidentiality and preventing pricing conflicts between different business relationships.

Flexible Discount Management: We built a system that combines customer-specific pricing with category-based discounts, allowing ISI to implement complex pricing strategies across multiple product lines.

CMS-Controlled Pricing: We integrated all pricing and discount management through Wix CMS, enabling ISI staff to update pricing structures without developer involvement.

Before: One-size-fits-all pricing that didn't accommodate different business relationship levels.

After: A sophisticated pricing system that serves resellers, contractors, and corporate buyers with appropriate pricing for each relationship type.

3. Custom B2B Checkout Experience

No-Payment Checkout Flow: When ISI explained their quote-based business model, we designed a specialized checkout process that collects shipping and billing information without requiring immediate payment, aligning with typical B2B procurement workflows.

Quote-First Ordering: We built the system to support ISI's unique business model, where orders are placed first and invoicing happens through their internal fulfillment process.

Saved Address Functionality: Understanding that business customers value efficiency, we implemented address-saving features for repeat customers, reducing friction and speeding up future orders for busy procurement departments.

Streamlined Business Workflow: We created custom product pages, cart, mini cart, and checkout systems specifically designed for B2B purchasing behaviors that ISI's customers were familiar with.

Before: Standard e-commerce checkout that didn't match business purchasing processes.

After: Tailored B2B checkout experience that fits naturally into corporate procurement workflows.

4. Backend Integration & Order Management

Wix Orders API Integration: We developed automatic order creation in the backend using Wix's Orders API, ensuring seamless order processing without payment requirements.

Administrative Control Panel: We built comprehensive management tools that allow ISI staff to control pricing, discounts, and customer classifications through an intuitive CMS interface.

Scalable System Architecture: We designed the platform to handle ISI's growing business needs while maintaining flexibility for future enhancements and modifications.

Technical Implementation

Custom API Development: We leveraged Wix's Orders API to create seamless backend order processing that supports ISI's unique business workflow requirements.

CMS-Powered Management: We built comprehensive content management systems that give ISI complete control over pricing, discounts, and customer management without requiring technical expertise.

Responsive B2B Design: We ensured the platform works flawlessly across all devices, recognizing that business customers often place orders from various locations and devices.

Robust Data Security: We implemented secure customer classification and pricing systems that protect sensitive business relationships and pricing information.

Results Achieved

The custom ISI platform delivered significant improvements across all business operations:

Enhanced Professional Image: ISI now presents a polished, brand-aligned digital presence that builds trust with business customers and positions them as an industry leader.

Streamlined B2B Operations: The no-payment checkout flow and quote-based ordering perfectly match real-world B2B purchasing behaviors, reducing friction and improving customer satisfaction.

Flexible Pricing Management: ISI can now serve different customer types with appropriate pricing while maintaining confidentiality and managing complex discount structures efficiently.

Improved Administrative Efficiency: The CMS-controlled pricing and discount management allows ISI staff to make updates instantly without developer involvement, reducing operational costs and response times.

Scalable Business Platform: The robust system architecture supports ISI's growth while providing the flexibility to adapt to changing business needs.

Enhanced Customer Experience: Business customers enjoy a procurement-friendly platform with saved addresses, personalized pricing, and streamlined ordering that fits their workflow needs.

Business Impact

Competitive Advantage: ISI now offers a superior digital experience compared to competitors still using generic e-commerce solutions not designed for B2B needs.

Operational Efficiency: The platform reduces manual work for both ISI staff and their customers, streamlining the entire procurement process from browsing to order fulfillment.

Revenue Growth Potential: By removing friction from the ordering process and providing personalized experiences for different customer classes, ISI is positioned to capture more business and improve customer retention.

Conclusion

By transforming a basic template into a sophisticated B2B platform, we created a solution that perfectly serves ISI's unique business requirements. The custom pricing system, B2B-focused checkout flow, and comprehensive management tools demonstrate how targeted development can solve complex industry challenges. ISI now has a powerful platform that not only meets their current needs but also provides the flexibility to grow and adapt as their business evolves.

This project showcases how we go beyond simple template customization to deliver truly transformative business solutions. When standard e-commerce doesn't fit your business model, we create custom platforms that work exactly the way your industry demands.

Ready to transform your B2B operations with a platform designed specifically for your business model? Let's discuss how we can create a solution that fits your unique requirements and drives real business results.